Nouvelle idée is looking for an autonomous, detail-oriented, and curious individual who has mastered the main advertising platforms and wants to collaborate with a creative team to develop relevant, high-performing campaigns.

The ideal candidate enjoys both strategic thinking and getting hands-on within platforms to analyze results and identify opportunities for improvement. They understand the various stages of a customer journey and know how to adapt campaigns based on awareness, consideration, conversion, or growth objectives.

This position is primarily focused on digital mandates. Experience and an interest in traditional media strategy are considered assets, but do not represent the entirety of the role.

Your role:

Under the supervision of the lead strategist, you will be responsible for developing, planning, deploying, and optimizing digital media strategies for various clients.

You will work in close collaboration with the strategy, creative, content, and production teams to ensure that campaigns meet client objectives while being tailored to specific platforms and audience behaviors.

You will specifically participate in:

• Developing digital media strategies tailored to client objectives, audiences, and budgets.
• Recommending the most relevant platforms, formats, and budget allocations for each mandate.
• Planning, launching, managing, and optimizing campaigns on Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and other relevant platforms.
• Thinking through the various stages of the customer journey, from awareness to conversion.
• Monitoring budgets, timelines, and campaign performance.
• Analyzing results and formulating concrete recommendations to improve performance.
• Identifying the messages, content, audiences, and formats that generate the best results.
• Collaborating with the creative team to develop content adapted to platforms and media objectives.
• Producing clear performance reports and presenting results as well as next steps to clients.
• Participating in the setup and validation of measurement tools, including GA4, Google Tag Manager, Meta Pixel, and conversion events.
• Contributing to certain e-commerce mandates by analyzing the purchasing journey, conversions, and optimization opportunities.
• Staying constantly up to date on platforms, new features, and trends in digital advertising.
• Occasionally participating in certain aspects of traditional media strategy to support the team, depending on your experience and interests.

We are looking for:

• A minimum of three years of relevant experience in digital advertising, media strategy, or campaign management.
• Strong proficiency in Meta Ads and Google Ads.
• Experience with other platforms such as TikTok Ads, LinkedIn Ads, or YouTube is an asset.
• A solid understanding of the various stages of a marketing funnel.
• The ability to analyze campaign data and translate results into actionable recommendations.
• An understanding of the role of creative, messaging, and targeting in campaign performance.
• Strong proficiency in GA4 and key performance measurement tools.
• Knowledge of Google Tag Manager, pixels, and conversion events.
• Experience in e-commerce with Shopify, Klaviyo, or other related platforms is considered an asset.
• An interest in traditional media strategy is considered an asset.
• Comfortable presenting strategies and results to clients.
• Strong proficiency in both French and English, written and spoken.
• Self-motivated, detail-oriented, curious, and excellent at managing priorities.
• A collaborative spirit and a desire to actively contribute to the development of projects.

If you think you are the right candidate for the position, please send your resume and a brief introduction via email to embauche@nouvelleidee.work

We thank all applicants for their interest. Only those selected for an interview will be contacted.

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